Importance of Personal Branding Samples †MyAssignmenthelp.com

Question: Discuss about the Personal Branding. Answer: Introduction Personal branding is defined as the practice ofmarketing of a person and his career as a brand. Tom Peters first used the personal branding concept in 1997. Personal branding is a process of considering oneself as a brand and promotes the skills and capabilities possessed. This process is similar to brand promotions. As a business brand highlights its features and deliverables to its customers, personal branding helps in highlighting oneself as a brand. Personal branding is also considered as a unique art of branding oneself as an individual. This assignment highlights the various concepts related to personal branding, along with the steps that are required for the effective personal branding. The importance personal branding has also been shade light upon, in this assignment. The relation between the personal branding and being employable has also been shed light upon, in this assignment. Steps to develop personal branding Determining the areas of expertise One of the initial steps that need to be taken by an individual in personal branding. The areas of expertise need to be identified and highlighted. It is important that the area of expertises is narrowed down from a broad domain (Freling and Forbes 2013). For example, a person with a degree in Computer Science should narrow down the area of expertise and highlight those skills as a part of personal branding (Campelo et al. 2014). For an individual, it is essential to promote the skills, which the person is expertise. Highlighting the areas of expertise falsely, result in an adverse effect on the personal branding. The aim of personal branding of an individual is mainly to display the skills they posses and ensure that it reaches the intended recipients (Vallas and Cummins 2015). With the niche focus, the chances of being more reachable and accessible to a career opportunity will be witnessed. Writing and publishing the skills Personal branding is intended to highlight the skills that a person posses and ensure that these information reach the intended recipients (Freling and Forbes 2013). The best way to promote personal branding is to publish blogs or documents with the areas of specialization and promote on the various job portals or in blogs that are known to be accessed by recruiters or the other intended recipients. It is essential that each person have some unique feature to be distinguishable from the others, wanting to pursue the same career. Thus, personal branding helps a person to be distinguished from other people (Tukej et al. 2013). However, it is essential to ensure that in the quest of personal branding, the showcase of the personal and professional qualities are not irrelevant and redundant. This has a negative impression on the personal branding. The personal branding that is boosting about the skills too much might be unbelievable and not relied upon by the job providers and the job por tals. Being active and available on the social media and professional network An essential part of personal branding is being available on the social media as well as the professional networking sites (Freling and Forbes 2013). This shows the keenness of the person towards personal branding, as well as the urge of the person to be employable. The urge of career enhancement and self-promotions is also highlighted through being active and available in the professional network (McCorkle and Payan 2017). Personal branding focuses on highlighting the strengths in a person. Hence, care needs to be taken to avoid display of weaknesses. Developing a strong network In order to ensure that the personal branding is successful, it is important that a strong network be developed. Lack of development of a strong professional network will decrease the effectiveness of the Personal branding. With strong professional network, the person is able to ensure that the aim of the personal branding is fulfilled. Moreover, with strong professional network, the people in the network could be used to spread the professional strengths of the person, thus promotion of the person and his skills are achieved through personal branding (Freling and Forbes 2013). Hence, development of professional network and maintaining a good relation in the professional world is effective and important for the effectiveness of personal branding. Good relation with the friends and colleagues need to be maintained, such that they are able to contribute to the personal branding. Getting the personal branding reviewed It is important that, close friends and professional groups review the personal branding documents before it is published as blogs. This will act as a review. The changes according to the feedback obtained, could be made, thus enhancing the quality and reliability of the documents of personal branding (Dinnie 2015). Publishing the personal branding documents or publishing the blogs as a tool of personal branding has to highlight the skills and strengths that a person possesses, in a humble manner, without the display of pride (Freling and Forbes 2013). The tone in which the personal branding has to be done, should be appealing and attractive, without being a boost of oneself (Dessart et al. 2015). Thus, a peer review will ensure that the minor or major flaws will be identified and corrected, thus fulfilling the purpose of personal branding, successfully. Highlighting the leadership qualities Leadership quality in a person is one of the essential qualities that is useful in an career that a person pursues. It is important to highlight the leadership styles and the leadership traits that a person possess (Davis et al. 2014). However, appropriate example from incidents of college or workplace needs to be attached, in order to enhance the reliability of leadership qualities (Freling and Forbes 2013). Moreover, the leadership traits have to be linked with the industry in which the person could be employable. It is essential to identify such skills in oneself, which makes the person stand out in the crowd (Turri et al. 2013). For example, merely mentioning, The skill of leading others is possessed by me, might not be effective in personal branding. The decision-making qualities, along with the skills of conflict resolution have to be highlighted in personal branding. Describing the core values Along with the professional skills, it is essential to highlight the core values and ethical sense that a person possesses, as a part of personal branding. Along with the professional skills, the core values that a person posses, such as honesty, hard-work, trustworthiness, reliability, self-discipline. These core values have a key role to play, in shaping the career and hence have to be highlighted, along with the professional skills (Resnick et al. 2016). The core-values determine the personality of a person, along with assisting in shaping the career. Thus, it is essential that the core values and sense of morality is also highlighted, as a part of personal branding. Importance of personal branding The importance of personal branding lies in the effectiveness and enhancement of the career. Considering oneself as a brand and promotion of the strengths and weaknesses of the brand, helps in being employable. Personal branding is important for fresh graduates, who are looking forward to start their career (McCorkle and Payan 2017). Personal branding creates a scope for these fresher to give a strong background to their skills and ensure that they have a positive career ahead. Moreover, as a fresher, endorsement and references are important for a positive start of their career. Hence, personal branding should be given importance in case of the fresh graduates, who are about to start their career. With personal branding, a new platform for being employable and getting recognition is created (Freling and Forbes 2013). Thus, personal branding enhances the scope of being employable rather than being one amongst the crowd. This also helps a person stand out in the crowd and establish him self as a brand, being glorified in his individualism. Conclusion Personal branding is one of the activities, that is as important as the career of a person. Personal branding helps in identification of various skills and strengths that a person possesses, along with highlighting those, as in case of product marketing. Personal branding could be done using social media, as well as professional media. The stages in the personal branding have been highlighted, along with its importance. The significance of the personal branding lies in the enhancement of the career of a person, using personal branding to promote the skills and knowledge that he posses. Though the concept is not new, yet, people do not give much importance to the personal branding, as compared to the importance they give to their career. However, the more active a person is in personal branding, the chances of success in his career also increase. References Campelo, A., Aitken, R., Thyne, M. and Gnoth, J., 2014. Sense of place: The importance for destination branding.Journal of Travel Research,53(2), pp.154-166. Davis, R., Piven, I. and Breazeale, M., 2014. Conceptualizing the brand in social media community: The five sources model.Journal of retailing and consumer services,21(4), pp.468-481. Dessart, L., Veloutsou, C. and Morgan-Thomas, A., 2015. Consumer engagement in online brand communities: a social media perspective.Journal of Product Brand Management,24(1), pp.28-42. Dinnie, K., 2015.Nation branding: Concepts, issues, practice. Routledge. Freling, T.H. and Forbes, L.P., 2013. An empirical analysis of the brand personality effect.Journal of Product Brand Management. McCorkle, D. and Payan, J., 2017. Using Twitter in theMarketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding.Journal of Advertising Education,21(1), p.33. Resnick, S.M., Cheng, R., Simpson, M. and Loureno, F., 2016. Marketing in SMEs: a 4Ps self-branding model.International Journal of Entrepreneurial Behavior Research,22(1), pp.155-174. Turri, A.M., Smith, K.H. and Kemp, E., 2013. Developing affective brand commitment through social media.Journal of Electronic Commerce Research,14(3), p.201. Tukej, U., Golob, U. and Podnar, K., 2013. The role of consumerbrand identification in building brand relationships.Journal of business research,66(1), pp.53-59. Vallas, S.P. and Cummins, E.R., 2015. 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